It takes a lot of risks, time, and effort to find a new salon that you can trust. Some people have a hard time looking for a good hairdresser that people normally travel back with to get a haircut. If you have a salon, you would want to stand out from any crowd to hook shoppers. Whether you have a Brazilian blowout salon or you specialize in hair extensions, you will need the right marketing ideas.

Effective strategies in marketing differ among businesses, but they all have something in common: they will make the most out of the resources so they can get measurable and quick results.

Read this post until the end to learn more.

Manage Reviews Online

The majority of consumers say that they rely on reviews and recommendations online as much as what a friend would tell them. The truth is, that more than 90% of consumers check out online reviews before deciding on something. That means a business with reviews is worse compared to those that have a couple of mediocre reviews.

You should encourage clients to leave reviews about your salon, and there is now salon review software available you can use to manage them.

Be Consistent

A potential who is browsing through your website, social media, and even going to your physical store should find that everything looks the same. Everything you are using to communicate to your clients must have the same vibe like emails, SMS messages, social media posts, salon signage, and even communication with you over the phone. This is the answer to developing a memorable brand, and those that clients enjoy interacting with.

Community Engagement

This one speaks volumes because when a small business owner takes time to become involved in the community, which means you have to step up.

You should participate in local functions, charity events, and fundraisers, and donate your time as much as possible so you can get a lot of exposure.

Shelters for veterans, women, and the homeless are an excellent place to start. In addition, you should consider the career drives at local schools, refurbishment projects, and work programs in your area.

Form Local Business Partnerships

If you are attempting to invite new clients, you should connect with other businesses in your local area with similar offerings if they want to do a combination offer to attract more clients.

You have witnessed this when it comes to buying dinner and watching a movie for free, but you can offer salon service as well with a massage shop, nail shop, or med spa.

Offer Discounts When They Give Referrals

When they find a hairdresser or manicurist they love, they will recommend them to their friends. You should give your customers a little bonus for free advertising and sending new clients your way? It is recommended that you send them a postcard or email with a nice note thanking them and giving them a discount for referring your salon to their friends.

Set Up a Selfie Station

One of the best marketing ideas is to put up a selfie station. If you want to create the best setting for a selfie area, you can locate a neutral wall patch, or use a pop-up background. You can design a personalized salon logo, hashtag, or social media handle.

Whatever you want to use, the selfie station should give them a fun experience for clients. That way, they would want to take a couple of snaps before leaving the salon.

You can also use these marketing ideas if you own hair salons specializing in color Rockville.