Life after COVID-19 will definitely be different from what people got used to. More so, normal routines have been massively disrupted. People have to shelter in place, and businesses have to close down in the meantime. Hair salons also have to shut down temporarily or accept limited appointments in some areas.

People cannot go outside unless for urgent matters. Unfortunately, having Balayage hair highlights and a keratin treatment by a hairstylist are not considered “urgent” compared to those who need immediate care due to COVID-19 or other medical reasons. In the meantime, people have to wait until they can visit a keratin treatment salon.

How are salon owners doing now?

Owning a salon business can be profitable. For one thing, people wanted to look and feel good all the time. It can be achieved by trying Balayage hairstyles, some kind of hair treatment, or just a simple hair trim. But since most salons are closed now, people have to do their hair care routines at home.

While beauty salons can be profitable, owning one is not an easy journey, either. Salon owners also have to deal with other payables including their employees’ payroll, rent, utilities, and cleaning services among a few. However, it has become more challenging when COVID-19 happened.

Salon owners have to close down their businesses in the meantime. However, the expenses are still piling up. In some cases, landlords refuse to waive rent for their tenants and even threaten to file legal action against the latter. Not only employees’ livelihoods are jeopardized due to the pandemic but the owners as well.

The truth is that salons aren’t meant to handle global crises such as this one. A lot of beauty industry employees found themselves out of work. Some aren’t even qualified for unemployment benefits. Some of them turned to other sources of income that are way out of their expertise, such as food delivery service.

How the beauty industry can survive COVID-19

The beauty industry cannot thrive without personal interaction or touch. This is one major reason why salons, massages, and spa businesses are among the most hit of the pandemic. If you are an owner of a human hair extensions salon or spa business, you are not alone.

There are still ways your business can be useful for a lot of customers out there. It’s just a matter of how you and your business will adapt to the new normal. Here are some ways you can do for your loyal customers, like a salon or spa owner.

Consider pre-booking.

If your business needs to close down in the meantime, you can consider encouraging your customers to book an appointment with you once your business opens again. If you can offer discounts to those who will pre-book an appointment to your salon, then much better.

Sell your beauty products online.

Consider opening an online store so your customers can still avail of your beauty products if your salon has them. Promote your nail care products, hair oil, hair masks, and other hair essentials for your customers.

Set up video consultations for your clients.

Utilize your social media page by offering live consultations or videos for proper hair care at home. Say, you can guide your viewers to trim their hair or their husband’s hair. Provide tips to avoid split ends, DIY hair dyeing, and other hair care advice.

Boost your employees’ morale.

This situation is also hard for your employees. As an owner and employer, it is important to be there for them during these trying times. Make sure to check on them from time to time through video conferencing apps like Zoom or Skype.

The new normal in the beauty industry

We can just pray that this COVID-19 be gone and over soon so that everyone can resume their lives. However, things may not be the same way again. But this doesn’t mean there’s no hope for you and your business to rise up.

You can expect more customers to flock into your salon once the quarantine is over. In fact, a lot of people said that they plan on having beauty therapy post-lockdown. This includes a trip to a Brazilian keratin straightening salon, a massage and spa center, and the like.

On the other hand, more people would prefer DIY hair care treatments. However, nothing beats personal interaction with your favorite salon and spas near you. As a salon owner, it is important that you make your customers safe when they visit your salon soon.

It’s all about brand experience

COVID-19 has changed the way we lived, and how businesses dealt with the ongoing situation as well. It is a challenging time, indeed. But it’s how businesses bounce back from the inevitable impact of COVID-19.

At the end of the day, it’s all about staying connected, present, and relevant to your current and potential customers. Perhaps you would want to set an appointment with a Brazilian blowout salon in Rockville? We hope to see you after this pandemic is over.